The Big Data, Multi-Channel, Always-On, Cloud Consumer Internet Revolution is here…Again?!


As the Internet of Everything begins to infiltrate the 80% of business/industry categories that have not been disrupted yet (yes we are still coming after your sector), McKinsey frames a simplified view for CMO's/CSO's to grasp the opportunity around harnessing Big Data mining capabilities to better target, engage and retain the next-generation of multi-channel, always-on, cloud-computing consumers.

Source: Uploaded by user via McKinsey_CMSOForum on Pinterest

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